For many clients that have been using LEDs lighting for the last 10 years, it is not uncommon to hear complain of Daylight colour having a bluish tone.
There had been many instances where people feel that LED lighting affects the mood and sleep patterns.
To summarise: What this chipset does is it generates LED lighting with a wave spectrum that is closest to natural sunlight presently. Hence, it shows items under a more natural sunlike lighting effect.
References:
http://www.seoulsemicon.com/en/technology/Sunlike/
https://www.reuters.com/article/us-seoul-semicon-sunlike-idUSKBN19H1OM
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